commercial transactions between the parties. We do not share or sell the information in our databases and we protect your confidentiality limited by what is stipulated by law.

Use we make of the information:

• Carry out internal studies on the interests, behaviors and demographics of users to offer better service and meet their needs with related information. Improve our commercial and promotional initiatives by analyzing the product lines purchased by users, allowing us to improve our offer of items.

• Send information or messages by e-mail about new products, display advertising or promotions, banners, of interest to our users. If the user prefers, they can request to be excluded from the lists for sending promotional or advertising information. You can notify about this change to the email besamebusinessgroup@gmail.com

• Send notices or information by short text messages (SMS) to the cell phone provided by the user to besameusa.com Short text messages may contain advertising and/or promotional notices from besameusa.com

• In the Promotions and/or contests carried out by Besameusa.com only those customers who decide to expressly authorize the dissemination of their names, personal data and images and those of their families, by means and in the manner they deem appropriate, for advertising and/or purposes. or promotional, without the right to compensation, and will never be shared with third parties.

• And other marketing elements that are currently being handled.

Cookies are small data files that are generated on the user's computer and that allow us to save information such as the content that the user chose when visiting our website, elements that control access to restricted areas; thus allowing us to personalize the shopping experience. This information is stored in an encrypted manner and is destroyed after a while, not constituting a threat to security and privacy.

Bésame Business Group respects the right to intimacy and privacy, therefore it ensures the confidentiality of the data provided by our users and guarantees that in no case will they be transferred to third parties. The companies/entities involved in the sales process, such as the carrier and the payment gateway, have access to this data solely and exclusively for the fulfillment of these purposes.

Bésame Business Group does not store information on bank account or credit card numbers when making payments in our store in any of our databases. The security and confidentiality of electronic transactions run under the banking entities and payment processors, which give greater confidence when making payments over the Internet.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall.

Payment: If you select a direct payment gateway to complete your purchase, which in this case our active payment gateways are SHOPPAY, PAYPAL and GPAY, who processes your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. Once complete, the purchase transaction information will be deleted. In none of the cases Bésame Business Group saves information related to your bank details or credit cards.

All direct payment gateways adhere to the standards set by PCI-DSS managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Information security is also a responsibility of our users, therefore, we make the following recommendations:

• Have full control of your username and password in all transactions.
• Refrain from providing banking information on public equipment, such as internet cafes and others.
• Do not activate options such as “stay logged in” “stay logged in” when entering passwords on public computers.